Your product is ready.
Your GTM needs to catch up.
B2B | Technology | SaaS | Series A+
You're growing — through product innovation, new markets or acquisition. The Go-to-Market strategy needs to keep pace.
You need a partner who has done this for two decades and knows exactly how to accelerate your time to revenue. Embedded in your team, introducing launch discipline, equipping sales with compelling narratives, and positioning your portfolio framework. The gap between a great product and revenue doesn't have to wait for a headcount.
Your product deserves a better path to market.
You've invested in building something great. Getting it to market? That's where it gets complicated.
You're launching without a playbook
A new product, feature tier, or market entry is on the horizon — but there's no structured process to pull it off. Messaging leads with features instead of what actually motivates the buyer, and the gap between product and marketing stays wide.
Your GTM is everyone's job, so it's no one's job
Without a dedicated Product Marketing function, Product and Sales are each filling the gap in their own way. The messaging is inconsistent, strategic work keeps getting pushed aside, and the day-to-day keeps winning.
Your sales cycle is too long and you know it
Deals stall because reps don't have the discovery frameworks, battlecards, or objection-handling content they need. The root cause is almost always the same: Marketing and Sales aren't working from a shared foundation.
One unicorn. A couple of centaurs. And the scrappy builds in between.
I know what it feels like to be inside a fast-growing company where the Go-to-Market pressure is real — and I've figured it out, more than once.
I've scaled a Canadian SaaS company through its acquisition by Morgan Stanley at a $1B valuation, doubled ARR for scale-ups, and grown two companies past $100M. I've built Product Marketing functions from scratch — three times. With two decades of experience, I know how to architect GTM strategies that meet your team where you're at and get you to what's next.
A Senior Product Marketing partner, on demand.
Most early-stage tech companies hire digital, demand gen, and content first — and delay Product Marketing until the portfolio "justifies" it. But that gap is exactly where deals slow down, win rates suffer, and GTM foundations get built on shaky ground.
A fractional engagement fixes this. You get 20+ years of Product Marketing leadership embedded in your team, ready to hit the ground running — to accelerate revenue, maximize your technology investment, and eliminate the risk of hiring too soon.
