Bridging Product Development and Go-to-Market.
Leila is a senior product marketing leader with over 20 years of B2B technology experience across industrial AI, energy, fintech, and ICT sectors. She has held leadership roles across a range of organizations from private scale-ups to Fortune 500 companies.
At Solium, Calgary’s first “unicorn,” she spent seven years on the extended leadership team, helping scale its global equity business through its $1B acquisition by Morgan Stanley. Post-acquisition, she played a key role in launching Morgan Stanley at Work, a platform delivering workplace financial benefits.
Over two decades, Leila has built product marketing functions from the ground up, overseen product portfolios from $10M to $120M+, and mentored marketers into product marketing roles. She understands what it takes to bridge product development and Go-to-Market at every stage of growth — and brings that experience directly to her clients.
Growth by the numbers.A track record built across two decades of Product Marketing leadership.
Built product marketing functions from scratch (3×)
Drove ARR scale-up growth from $15M toward $30M+
Scaled companies to $100M+ ARR (2×)
Oversaw 10+ acquisitions and 20+ product and portfolio launches
Scaled company to $1B+ valuation milestone (×1)
Common questions, honest answers
“I didn't know fractional PMM was a thing.”
Fractional CMOs are well established — but fractional Product Marketing leadership is an emerging category. It exists, it works, and it means you can access the seniority level you need without the full-time commitment.
“I thought it would cost more than hiring someone.”
A fractional engagement at 2–3 days per week is a fraction of a senior PMM salary — with no benefits, equity, or severance risk. You get the experience level you need, at a cost that makes sense.
“I thought I needed someone full-time to be truly embedded.”
Full-time presence and full engagement aren't the same thing. In a focused 6–12 month fractional engagement, embedded in your team and accountable to your goals, the output consistently rivals, and will exceed what a junior full-time hire can deliver.
“I assumed consultants just focused on strategic recommendations.”
My engagements provide both hands-on leadership and operational execution, embedded across Product and Sales from day one. Working independently with stakeholders at any level means functional leaders stay focused on what they do best and momentum builds exponentially.
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